June 23rd, 2009
Do PowerPoint animations Work?
Arstechnica is talking about a recent study with respect to the use of animations in comprehension. The results are surprising. I have suspected this for years but never really had anything to back it up. Animations in your PowerPoint do not help as much as just putting the information on the screen.
“students’ scores, which were a bit below 40 percent correct in the first administration of the quiz. But the animated presentation brought scores up to 71 percent, while the animation-free version got them to 82 percent.”
Before you start animating that PowerPoint think about how your audience will be able to comprehend it.
Posted by Tom Risse | Filed in Uncategorized | No Comments »
June 8th, 2009
Developers Love Flowers (Even the Guys!)
I received a wonderful gift today, flowers! My favorite client, Abaxis, surprised me with a beautiful vase of flowers for my desk. What a great way to start off the week. Thanks to everyone at Abaxis, especially, Valerie, Elyse, and Jennifer.

Flowers From Abaxis!
Posted by Paul J. Martinez | Filed in Uncategorized | No Comments »
June 4th, 2009
Get a Youtube channel
Does your company have a Youtube.com channel started? Well if you are like a lot of other tech companies either you have one or it’s on your To Do list. If you have some marketing videos, product demos, tutorials or customer testimonials, its a great way to get a wider audience or reach people who want to find out about your products, services or your industry.
The case for a youtube channel is very compelling:
- Don’t have to pay for the bandwidth
- Users like the interface
- It’s easy to post files
- You can then embed a version in your site so that they can be found on your site as well
One of the big cons for putting your content on youtube would be that your customers may also find content that is not so flattering as well as content from your competitors up there as well.
Posted by Tom Risse | Filed in Uncategorized | No Comments »
